Community History of the UK Gateway:
A Living History of Britain (‘The Gateway’)
The main aim of this project is to offer an online platform to smaller cultural organisations which are generally the guardians of local history and represent what is unique and special about communities and places. We will do this by creating a searchable e-commerce licensing platform, offering both a new potential source of income and a strong digital presence, leading to greater awareness of their collections, for commercial audiences and users within the sector.
Our principle aims are to:
- Create an e-commerce platform to reach commercial markets and generate income through image and brand licensing, social media, print on demand, etc
- Create an online visual history of Britain of stories from local and regional communities
- Assist with identification and digitisation of commercial content for the licensing market
- Offer reports to enable participating organisations to see the value of their images and how to increase the commercial worth of their collections
- Provide links across the museum sector for sharing content and stories
- Curate galleries across the aggregated content to inspire users from within the heritage sector as well as in the commercial and public markets
The benefits to you:
- Providing a broad licensing platform with information on transactions: reports on images used, usages, users and revenue earned, which can be used to understand visitor and customer preferences for greater marketing effectiveness
- Creating a database of visual stories providing searchable and accessible content for the creative industries: film makers, broadcasters, journalists, writers, etc
- Bringing greater awareness of the significance of expertise, authenticity, integrity and provenance in the visual marketplace
- Enabling closer relationships with other organisations through knowledge transfer, and with 3rd parties for commercial opportunity
- Facilitating greater automation resulting in cost cutting benefits, freeing up staff for other work
- Increasing public awareness and understanding of collections
- Implementing standardised metadata to enhance discoverability
- Promoting the use of image tagging and direct links from search engine browsers to source increasing visitor traffic, destination and brand awareness
- Highlighting regional identity; what and who is important to the community; what are the special traditions; what did they keep and collect, why?
- Expanding outreach through online exhibitions with links back to the source to increase awareness of collections and visitor numbers
- Supporting education and community involvement, and organisation identity
Our focus is to provide a business opportunity for small and medium-sized cultural heritage institutions (SMIs) which will sustain and grow commercial value over the next decade.
For more detailed information on this exciting project please read The Gateway Brief document.