Andrea Stern Associates Ltd was founded in 2011.  With Andrea’s extensive practice and expertise in licensing and rights negotiation, copyright, business development and strategic content partnerships, ASA Ltd has become a leading visual content consultancy recognised for strong networking and interpersonal skills and ability to negotiate fair deals.

Heritage Specialisation

Andrea has significant operational experience in the heritage sector, working with, and advising on content and copyright related issues in cultural and educational institutions, such as the Victoria and Albert Museum, Imperial War Museum, Oxford University, and Historic England.  She brings an understanding of the sector to problem-solving along with a wider knowledge of the commercial image industry, finding creative, stepped solutions to which these organisations are able to respond.  Andrea is currently working on an innovative project The Gateway2Heritage (The Gateway) designed to bring the smaller heritage collections online and accessible for commercial licensing.

Trade Associations

She is often asked to speak at or moderate trade association sessions around heritage and the future; recently at CEPIC 2018 in Berlin, on heritage, XR technology and the Gaming Industry, and in Paris in 2019 on the EU Copyright Directive.  Andrea is also the Sponsorship Manager of the American Digital Media Licensing Association (DMLA) for their Annual Conference.

Responsible Business Development

Andrea has contributed to the IP strategy of heritage institutions, trade associations and image libraries with expertise on copyright practice, compliance and governance.  She is a regular speaker and trainer at copyright seminars and workshops in the UK and as far afield as Beijing.  She has advised clients on strategic change for improved productivity and has helped to manage the process through negotiation and support at all stakeholder levels.

An accomplished networker Andrea has worked with image libraries in both the commercial and heritage sectors to market their collections, enlarge their client-base, broaden their distribution networks through global partnerships and alliances, and achieve increased awareness of their brand.


Research projects have ranged across the media, for books, magazines and film on subjects including the History of Scotland, Horse Racing, Elite fighting forces of the world and the story and mystery of an ancient manuscript.

Andrea Stern Associates Ltd (ASA Ltd) works with clients from the heritage, trade and commercial sectors of the image industry.